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Dirt Is Good's new Persil and Comfort formulas are designed specifically for auto-dose machines.
March 20, 2026
By: Christine Esposito
Editor-in-Chief
Unilever’s Dirt Is Good—its Persil and Comfort fabric care brands—unveiled SmartSeries, billed as the first detergent and conditioner designed specifically for auto-dose washing machines. The product line, currently available in England, Wales and selected parts of Scotland, is said to deliver advanced cleaning, long-lasting fragrance via an anti-clogging formulation. The products, designed for use in auto-dose washing machines with reservoirs, was created in collaboration with Samsung Electr...
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